Invested in Merchantwise Group.
How we help.
GOVERNANCE
- Parc, through its board influence, assists founders in adding rigour to reporting and decision-making in their business.
- This rigour through our investment adds value by freeing up your time, assisting the business make decisions, and at exit by giving future shareholders confidence in the quality of systems, processes, and financial performance.
STEWARDSHIP
- Parc provides an aligned sounding board and insights to founders that helps set the strategy and steer the course.
- Our stewardship may also involve access to Parc investors and network that can assist you with the challenge or opportunity at hand.
- We are active investors with our own capital invested, so your success is our success.
TECH ENABLEMENT
M&A
- Parc assists founders step change their business and footprint in their industry.
- Our involvement ranges from assisting you identify acquisition and merger opportunities, leading negotiation and due diligence through the transaction, as well as providing support and resources through the integration process.
- Naturally, Parc can further support the M&A journey with additional capital.
MINORITY INTEREST
FOUNDER
ENHANCEMENT
Parc Investment
2019 + 2 follow-on investmentsInvestment source
Fund and co-investmentInvestment use
Growth capitalKey milestones
Overview.
The Merchantwise Group is an independent and integrated digital media, email marketing, licensing, and brand extension agency. It executes creative and digital marketing promotions, brand licensing and product extensions for some of the world’s most loved brands.
Why we invested.
Parc identified alongside a strong and aligned management team into the digital content delivery and media consumption industry. The business was underpinned by long-term product and service contracts, underpinning the initial investment assumptions.
Why Merchantwise Group chose us.
Parc was engaged by the business to provide stewardship and governance before it invested. During this engagement, the management team appreciated the value Parc brings to the team and capital enabled the business to make a meaningful acquisition and invest in new markets.
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